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About this book

The work is a detailed biographical study of Charles Frohman, the turn‑of‑the‑century American theatrical impresario, assembled from contemporary accounts and memoirs by Isaac Frederick Marcosson and Frohman’s brother Daniel. It opens with a brisk chronicle of Frohman’s first forays into production, failed tours of “The Stranglers of Paris” and “The Pulse of New York,” the discovery of a young Viola Allen, and the daring decision to leave a secure weekly salary at the Madison Square Theater for independent management. The narrative then follows his early ventures, from the modestly funded “Caprice” starring the future Mrs. Fiske to the audacious Wallack Theater Company, illustrating his relentless optimism amid financial loss and the colorful incidents that marked his itinerant tours across the Midwest and the West.

Written in a lively, journalistic prose of the late nineteenth‑century, the book blends factual reporting with vivid anecdote, preserving the period’s cadence and theatrical slang. Readers fascinated by the development of American theater, the rise of Broadway’s backstage figures, or the gritty realities of touring companies will appreciate its rich cast of names, the behind‑the‑scenes strategies, and the portrait of a manager whose humor and resourcefulness shaped an era.

Characters in Charles Frohman

  • Charles FrohmanLate‑19th‑century gentleman, dark hair, trimmed moustache, waistcoat, pocket watch, confident posture
  • Viola AllenYoung actress, delicate features, auburn curls, modest gown, expressive eyes, poised elegance
  • R. G. MorrisMiddle‑aged newspaper man, spectacles, greying hair, crisp suit, ink‑stained fingers, thoughtful expression

The opening · free to read

In the cast was a handsome, painstaking young woman named Viola Allen, whom Charles had singled out because of her admirable work in a play that he had seen, and who was headed for a big place in the annals of the American theater. The youthful manager encouraged her and did much to aid her progress.

Others in the cast were Caroline Hill, A. S. Lipman, Edward S. Coleman, L. F. Massen, Frank Lane, Henry Tarbon, W. L. Denison, George Clarke, H. D. Clifton, Ada Deaves, Max Freeman, Edward Pancoast, Frank Green, Gerald Eyre, Nick Long, Frederick Barry, Oscar Todd, John March, Charles Frew, Richard Fox, James Maxwell, J. C. Arnold, Stanley Macy, Lida Lacy, George Mathews, and William Rose.

"The Pulse of New York" was produced May 10, 1884, but ran only three weeks. Once more Charles faced a loss, but he met this as he met the misfortunes of later years, with smiling equanimity.

Now came a characteristic act. He was still in the employ of the Madison Square Theater and had a guarantee of one hundred dollars a week. Although he had devoted considerable time to his two previous productions, he was an invaluable asset to the establishment. He now felt that the time had come for him to choose between remaining at the Madison Square under a guarantee and striking out for himself on the precarious sea of independent theatrical management. He chose the latter, and launched a third enterprise.

In his wanderings about New York theaters Charles saw a serious-eyed young actress named Minnie Maddern. He said to Daniel:

"I have great confidence in that young woman. Will you help me put her out in a piece?"

"All right," replied his brother.

The net result was Miss Maddern in "Caprice."

In view of subsequent stage history this company was somewhat historic. Miss Maddern's salary was seventy-five dollars a week. Her leading man, who had been a general-utility actor at the Lyceum, and who also received seventy-five dollars a week, was Henry Miller. A handsome young lad named Cyril Scott played a very small part and got fifteen dollars a week. The total week's salary of the company amounted to only six hundred and ninety dollars.

"Caprice" opened at Indianapolis November 6, 1884, and subsequently played Chicago, St. Louis, Evansville, Dayton, and Baltimore, with a week at the Grand Opera House in New York, where its season closed. It made no money, but it did a great deal toward advancing the career of Miss Maddern, who afterward became known to millions of theater-goers as Mrs. Fiske.

Charles had now made three productions on his own hook and began to impress his courage and his personality on the theatrical world. He had definitely committed himself to a career of independent management, and from this time on he went it alone.

Booking-Agent and Broadway Producer

The season of 1883-84 had seen Charles Frohman launched as independent manager. He had at its conclusion cut his managerial teeth on the last of three productions which, while not financially successful, had shown the remarkable quality of his ability. People now began to talk about the nervy, energetic young man who could go from failure to failure with a smile on his face. It is a tradition in theatrical management that successful starts almost invariably mean disastrous finishes. An auspicious beginning usually leads to extravagance and lack of balance. Failure at the outset provokes caution. Charles, therefore, had enough early hard jolts to make him careful.

He always admired big names. Thus it came about that his next venture was associated with a name and a prestige that meant much and, later on, cost much. Just about that time he met a handsome young English actor named E. H. Sothern, who had come to this country with his sister and who had appeared for a short time with John McCullough, the tragedian. Sothern had returned to New York and was looking for an engagement.

In those days actors usually secured engagements by running down rumors of productions that were afloat on the Rialto. In this way Sothern heard that Charles Frohman was about to send out an English play called "Nita's First," which had been produced at Wallack's Theater. Sothern called on Frohman and asked to be engaged.

"What salary do you want?" asked Frohman.

Sothern said he wanted fifty dollars.

"All right," said Frohman. "The part is worth seventy-five dollars, and I'll pay it."

Twenty years later the manager paid this same actor a salary of one hundred thousand dollars for a season of forty weeks in Shakespearian roles.

"Nita's First," however, ran for only two weeks on the road, and Charles ended the engagement. The reason was that he had conceived what he considered a brilliant idea.

Lester Wallack and the Wallack Theater Company almost dominated the New York dramatic situation. The company, headed by Wallack himself, included Rose Coghlan, Osmond Tearle, John Gilbert, and a whole galaxy of brilliant people. The Wallack Theater plays were the talk of the town. Frohman had an inspiration which he communicated one day to Lester Wallack's son, Arthur, whom he knew. To Arthur he said:

"What do you think about my taking the Wallack successes out on the road? It is a shame not to capitalize the popular interest in them while it is hot. Look at what the Madison Square Theater has been doing. Will you speak to your father about it?"

Arthur spoke to his father, who was not averse to the idea, and Charles was bidden to the great presence. He had met Lester Wallack before when he tried to engage Osmond Tearle for "The Stranglers of Paris." Now came the real meeting. After Frohman had stated his case with all his persuasion, he added:

"I am sure I can make you rich. You have overlooked a great chance to make money."

Lester Wallack said, "It is a good idea, Mr. Frohman, but your company must reflect credit upon the theater, and your leading woman must be of the same type as my leading woman, Rose Coghlan."

Charles immediately said, "The company shall be worthy of you and the name it bears."

Lester Wallack agreed to rehearse the company and to permit his name to be used in connection with it. After Charles left, Lester Wallack said to his son:

"Watch that young man, Arthur. He is going to make his mark."

Arthur Wallack was about to take a trip to England, and Charles commissioned him to engage the leading people. He therefore engaged Sophie Eyre, who had been leading woman at the Drury Lane Theater, and W. H. Denny.

Charles himself selected the remaining members of the company, who were Newton Gotthold; C. B. Wells; Charles Wheatleigh; Max Freeman; Rowland Buckstone; Henry Talbot; Sam Dubois; George Clarke; Fred Corbett; Louise Dillon, who had been with him in the precarious Stoddart Comedy days; Kate Denin Wilson; Agnes Elliot; and Grace Wilson.

At the time he engaged the Wallack Theater Company Charles had no office. He was then living at the Coleman House on Broadway, just opposite the then celebrated Gilsey House. Most of the engagements were made as he sat in a big leather chair in the lobby, with one foot thrown over an arm of it.

The principal capital that Charles had for this venture was five thousand dollars put up by Daniel J. Bernstein, who became treasurer of the company. Alf Hayman, whom Frohman had met in Philadelphia, was engaged as advance-agent.

It was a courageous undertaking even for a seasoned and well-financed theatrical veteran. Although Lester Wallack was well known, his theater and its successes were not familiar to the great mass of people outside New York. In those days theatrical publicity was not as widespread as now. No wonder, then, that the daring of a young manager of twenty-five in taking out a company whose weekly salary list was nearly thirteen hundred dollars was commented on.

Charles called his aggregation the Wallack Theater Company. The repertoire consisted mainly of "Victor Durand," a play by Henry Guy Carleton which had been produced at Wallack's on December 13, 1884. Subsequently the company also played "Moths," "Lady Clare," "Diplomacy," and Belasco's "La Belle Russe."

This tour, which was to write itself indelibly on the career of Charles Frohman, began in Chicago and was continued through the South to New Orleans, where a stay of six weeks was made at the St. Charles Theater. Belasco joined them here for a week to put on "The World," which had been produced at Wallack's a short time before.

In New Orleans occurred one of those encounters in Charles Frohman's life that led to life-long friendship. Two years before, while playing a Madison Square company at one of the theaters in St. Louis, he had met a bright young man in the box-office named Augustus Thomas. Thomas was then a newspaper man and was beginning to write plays. He told Charles that he had just made a short play out of Frances Hodgson Burnett's story, "Editha's Burglar."

In New Orleans Charles discovered that young Thomas was playing in his own play at a near-by theater and went over to see him. After the performance he visited him in his dressing-room, renewed his acquaintance, and said to him with the optimism of youth:

"Mr. Thomas, I hope that some day you will write a play for me."

The company now made a tour of Texas, where the troubles began. Business declined, but Frohman succeeded in landing the company in Chicago after a series of misfortunes. Here Sophie Eyre retired and was succeeded by Louise Dillon as leading woman. Charles, of course, had no money with which to buy costumes, so she pawned her jewels and used the proceeds. Sadie Bigelow took her place as ingenue.

Charles now started his famous tour of the Northwest which rivaled the Stoddart days in hardship and in humor. The Northern Pacific Railroad had just been opened to the coast, and Charles followed the new route. A series of tragic, dramatic, and comic experiences began. The tour was through the heart of the old cow country. One night, when the train was stalled by the wrecking of a bridge near Miles City, Montana, a group of cowboys started to "shoot up" the train. Frohman, with ready resource, singled out the leader and said:

"We've got a theatrical company here and we will give you a performance."

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